Communicating about sustainability is about trust.
If you really want to embed sustainability in your identity and way of working, that won’t happen overnight. Greenwashing is lurking, doing nothing is not an option either – either way, your brand is at risk. Investing in a future-proof company is the only option. We help you make that investment pay off. The result is an attractive brand with higher business value.
So how do you communicate effectively about sustainability, how are you reliable? How do you make efforts on sustainability pay off? Often, our answer goes something like this:
“Distinctly define who you want to be as a brand. Make what you do to be sustainable visible with all possible detail and proudly share your impact. Also be transparent about the road you still have to travel. And let the outside world know about it smartly.”
If you do this consistently, sustainability will become part of your brand image. Which means unadulterated brand value. We help you with strategic advice and consulting, Storyproofing and sustainable reporting.
Strategic communication advice and consultancy
Clear strategic communication choices make you recognizable, your product or service more relevant, and the relationship with your clients more valuable. We calibrate, challenge, propose.
From adding new perspectives in a strategy session to a strategy sprint in which we (re)define your brand within 3 weeks. The Cycle helps you develop a smart communication strategy with sustainability at its core. We bring the outside world in, because the perspective of stakeholders you fear the most helps you the most too.
Your ambitions, the hard evidence you have about sustainability and your concrete actions to become more sustainable are the first building blocks for a sustainability narrative that strengthens your brand and identity. Don’t have that basis yet? Then we’ll work together with a sustainability partner from your sector to get you started.
Story Proofing
For what you want to radiate as a brand we create evidence with Story Proofing: storytelling
that builds authenticity and credibility. That means we tell your biggest sustainability successes with maximum detail and pride. So your good work becomes visible and contributes to the brand. It also means that you dare to be open and honest about your biggest challenges, what could be improved and how you want to get there. This way we develop evidence for the sustainability ambitions you have. In the form of written content, films, campaigns or events.
We lay the foundation and connect the dots on all the stories and figures you have about sustainability and corporate responsibility. We dig to the core, create the leading narrative to make an impact with your stories. And then we generate maximum value from your efforts on sustainability.
Impact reporting
We help you draw up the balance. With impact, far beyond some obligatory paperwork.
A CSR report is your organization’s sustainability dashboard. A great opportunity to share your impact and efforts within your organization and beyond, showing colleagues and customers how far you’ve come. An annual impact report that gives you energy, that makes employees proud, and that proves that you are a sustainable partner or supplier. As a compass for yourself, and as proof to the outside world. Where do we want to go and how do we get there? Of course according to the GRI standards and the guidelines of the transparency benchmark.
From 2023, the EU will oblige all companies with more than 250 employees to provide insight into ‘double materiality’. This means that in addition to financial annual reports, you also have to provide insight into the impact of your activities on people, animals and the climate.
Sustainability & communication specialist
(interim)
