Entrepreneurship is making dreams come true, don't we always tell each other that? The dream of truly sustainable business in a new economy is what we ride for.
Working on sustainability is positive, infectious, addictive even. Not to mention, it contributes to a clean world for us and for generations to come. So we can keep dreaming together.
All conditions for a life with minimal impact on the climate are here. A world with fairly produced products and equal opportunities for everyone is close at hand, all ingredients already exist. The trick is to start with the first step, don’t think in limitations but in opportunities. The rest will follow naturally. We know countless examples of organizations that step over their shadow, successfully transforming to a sustainable business. And they reap the unsprayed fruits every day.
The Cycle believes in the power of taking real action and being honest. We create stories that make you stand out. Lead to new business cases. Will you get in our slipstream?
How did you manage to make an electric airplane and fly it around the world? It was quite simple actually, all building blocks were already there. I stuck solar panels on the wings and put an electric motor in it. Added a battery, fine-tuned a bit, and there I went.
– Loosely translated to André Borschberg, pilot of the very first solar flight around the world.
The Mission
The Cycle was born because in our work we see so many companies struggling to talk effectively about sustainability. What can you be proud of? How are you open about your challenges? And how does this fit into your day-to-day business?
Our mission is to show the world that sustainable business pays off. We help you reward yourself for making sustainable choices. Creating a dark green business case. This makes doing business sustainably addictive, with social and ecological impact as a result.
Powered by Misteli
The Cycle is a label focussing purely on strategic communication about sustainability. Powered by Misteli creative agency. We combine more than 25 years of communication experience with an unprecedented passion for sustainability and storytelling. Misteli is B Corp certified.
B Corp
B what? B Corp is to companies what fair trade is to your coffee and Organic is to your cucumber: If it’s a B Corp, you can trust that it’s good. Since Misteli’s certification as B Corp, we have been part of this community that believes that as an organization you should be committed to social and environmental progress: business as a force for good. As an agency, we have a positive impact on both society and the environment, and we make a sustainable contribution to the world around us.
Want to know more? Come have a cup of (fair trade) coffee.
Veronique, Geert en Jurre zijn de kopgroep van The Cycle.
Optimistic, open, and quick witted practical idealists. Constructively critical, we bring-in the view of society and consumers. We are involved in the world around us. Endlessly curious. We find each other in an enormous drive to do good work. To deliver the highest quality we can. And in our belief that communication accelerates the transition to a better world.
Jurre Zwinkels
06 20 44 31 65
Is an expert in sustainability communications. He worked as a communication specialist for agencies, NGOs and as an interim consultant for companies and governments. Jurre believes that sustainable entrepreneurship only works if you have real intentions and are willing to open up.
Jurre is sincere and interested. He loves to work with people who share that mindset. Jurre believes in the power of human connections and is always looking for opportunities to build on those. And… cycling is his biggest hobby – racing through the dunes or packed like a donkey through the Rocky Mountains.
Véronique Misteli
06 55 73 71 78
Has been running Misteli creative agency for over a quarter century. She’s always looking to increase impact through communication. Always one step ahead of the market, no detail gets past her keen eye. Véronique’s agency is B Corp certified, and works for big names such as EVBox, the Municipality of Amsterdam and of course B Corp itself.
Geert Boon
06 28 53 85 59
As a strategist and copywriter, Geert is strong in framing, swiftly capturing the essence and bright, compelling language. Professionally, he usually introduces himself as the simplifier, because that’s what he does: making complex stuff simple without losing nuance. So he understands it better himself, and you do too.
Geert’s work is always about influence. He made the transition from organizational advice to creative work, because that is much more fun. He prefers cycling through the mud over a smooth road and he loves tailwind in his kite.
